Mobile Web Design & Development Services
Mobile Websites Improve Engagement
Engagement is the name of the game. How visitors interact with your content and information matters. Creating the right experience for your digital audience improves engagement. It is important that you build a website that showcases your business on every screen from smartphones and tablets to computers and even web enabled television sets and here's why.
When an individual is looking for your service, product or information they can either find you or they will find your competitor.
You must remember that your customers expect a great browsing experience regardless of what device they are using.
In a recent Google Study called the Multi-screen World, they discovered that 90% of people move between devices to accomplish a single goal.
So what does this actually mean?
This simply means that businesses need to adapt their web presence for smaller screens and I mean screens that are less than 7 inches diagonally. It is true that normal websites when viewed on tablet devices generally render well enough to allow users to navigate them. This however is not true when we shrink the screen size to that of a smartphone.
Mobile Website Questions For You To Consider
Are your customers able to interact with your content properly on all devices?
Is your company's web experience really optimized?
Are you currently offering customers exactly what they're looking for based on how they consume your content?
Studies show that people are basically plugged in all day long and often times while simultaneously watching TV. Businesses that allow users to interact with their brand across all platforms and on all devices are going to naturally generate more engagement. At MediaOnQ we call that having an Active Brand. Active Brands place your message where the customers are.
Engagement gives us the reason to care about how and where we rank on Google or Bing. We care because we want our content to be consumed by the target audience. Engagement allows businesses - Large and Small alike to increase their sampling, effectively helping them with prospecting efforts. Engagement typically results in more conversions and higher quality leads. More engagement generally means higher brand recognition and more revenue.