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What's a Hashtag, Where to use Hashtags and Why to use Hashtags
Hashtags effectively extend your marketing's REACH.
All about Hashtags, we'll explain what a hashtag is, where to use hashtags and why you should be using hashtags in your social media marketing.
Welcome to Marketing Quick #TipsOnQ
In this blog post we will be talking about Hashtags.
At MediaOnQ we understand that as business owners and marketing professionals it is our job to get our content to both, prospects and customers in a way that is easy for them to engage with it.
MediaOnQ is a full service branding and marketing agency based out of Fargo, ND.
Today we’ll go over Hashtags. We’ll address what they are, where they are used, how they are used and why they are used as part of social media marketing efforts.
We decided to focus on hashtags as the topic because we found that several businesses are new to the idea of using social media in their marketing efforts.
Yes, it’s true…
Many small business owners or marketing professionals who have to wear multiple hats are only now starting to realize how important it is to get their content out there and leverage social media.
So, what is a hashtag?
A hashtag is a word or a phrase that is added to a social media post,so that other people can find information about that subject, or topic quickly by simply searching for that hashtag key word or keyword phrase.
Think of it as an indexing system, something you can quickly reference later.
To create a hashtag, you simply add a pound or number sign at the beginning of the word or phrase.
You may have seen hashtags show up as links in social media post.
Clicking on these links will take you to other post that share the same hashtag,which basically cover similar or related content.
So where can you use hashtags?
Hashtags can be used on Twitter, which is where they originated, you can use them on Facebook and you can use them on Google+ and you can also use them on LinkedIn.
If you don’t add a hashtag to a Google+ post, Google+ will look for keywords in your post and automatically tag it for you.
So why should we add hashtags to our social media posts?
The one word answer is Engagement.
It is all about engagement and building what we call an Active Brand.
Adding a hashtag allows you to get your marketing message out and also allows your content to become part of a much - much larger conversation.
Hashtags essentially extend your REACH.
Hashtags also allow you to be relevant to actual events in real time.
For example, say your company is giving away a pair of tickets to an event in your area. You could post your marketing message and add a hashtag referencing the event.
This would help spread out your marketing message to people who are interested in that event.You reach more people with your marketing effort, and more people participate in your giveaway.
Here are a couple of things to keep in mind when using hashtags.
Don’t use spaces in your hashtags.
If you have more than one word in your hashtag capitalize the first letter of each word to make it easier for people to read.
And don’t worry, capitalization does not change the hashtag or it’s results.
You can use numbers but you can’t use punctuation and you can’t use special characters.
So only use letters and numbers in your hashtags.
Hashtags should be short and to the point but most importantly relevant to the information that you’re posting.
We hope that you found this information useful.
If you’d like more information about our marketing services or creative services please contact us.
You can also reach out to us across any of our social media channels.
And remember use hashtag #TipsOnQ so that we know how you found us.
You can access all the episodes in this series including the video version of the series at MediaOnQ.com/TipsOnQ.
We hope that this information helps you start leveraging hashtags in your own marketing efforts.
MediaOnQ, Helping You Compete In Today’s Web Economy.
hashtags, social media marketing, web marketing, branding, social media, tipsonq