Bert is going to tell us a little bit about herself and her professional background.
Bert – Self Introduction
My name is Roberta Quintero, know to many as Bert; I have worked as a Media Marketing Consultant for more than 25 years.
My work career has prepared me to give marketing business advice. I have always had the drive to work hard and be successful at everything I do.
I remember hearing long ago that whatever you do, be your best at it. So that is something I strive for no matter what I do.
I have been in sales for different industries, owned businesses, written radio commercials, strategized with clients, built marketing campaigns and worked with professionals that are experts in their fields so I have learned from the best.
Plus in everything I do I put myself on both sides – example, when I go to a business for my personal wants or needs I think to myself? What do I think about how they do business? Would I come back, if not what would need to change for me to be 100% happy about my visit.
This gives me the ability to share and help my clients.
I pay attention to every little detail. Not a day goes by but what I don’t use the skills I have learned to help a business.
Over the years have helped 100’s of Local Clients, Media Agencies as well as worked with large national brands like Chrysler, AT&T and Sleep Number.
In my career I get the most pleasure knowing I was part of the team that brought my client success.
What can you tell us about your background?
Carlos – Self-Introduction
Let’s see, I started my career in US Army where I served for 6 ½ years. After that, I started my career as a computer programmer developing desktop applications. I sold that business and started MediaOnQ with a focused on web & marketing.
In my role as Creative Director I get to help companies build their websites, grow their social media channels, add video to their marketing efforts and set up their marketing plans.
I had a chance to work with business owners who had one small office with 5 employees and grow his business to 5 branches, 100 employees and become a 12 million dollar a year company.
Another one of my clients in the news and entertainment industry called me in when they were losing close to $3,000 a month on their digital. I was able to help turn that cost center into a profit center bringing their revenue from a negative 3K a month to a positive $25,000 per month.
So over time in my career, I’ve experienced a lot.
I tell my clients that there are only two reasons to have a website. The first is to make money and the second is to make more money.
Because this is the space that we both work in, we have a lot of exposure with business owners and marketing professionals and why we keep hearing the same question over and over again.
How do you keep up with all the social media channels?
Which social media channels should we focus our efforts on?
How do you know if what you’re doing is working?
And of course, other variations of on the same topic, which inspired the topic for today’s podcast.
Socialoomph also offers both a mobile app and a desktop version of their application.
Socialoomph allows you to manage Twitter, Facebook, LinkedIn, RSS feeds and even obscure services like app.net
There is a large list of features, and we would recommend that if you’re interested in socialoomph you visit socialoomph.com because there really are a lot of features that would take up a whole podcast episode if we were to cover them.
This app is also FREE.
There are professional features, which really mean a paid version of this app that expands the feature sets.
While we would recommend checking this app out it is probably not going to be our first recommendation.
The next app that we are going to cover is HootSuite.
HOOTSUITE is a full feature social media management app and I would say the best we’ve ever used.
There is a FREE Version which works great, but we would recommend going with the Pro Version which is paid to unlock the full power of HootSuite.
Hootsuite allows you to manage multiple Facebook Personal & Business Pages, Google+ Pages, Twitter Accounts, LinkedIn Accounts and more.
You can Post and Schedule updates by channel.
It has auto-schedule post feature or you can dial in the post to fit your own social media traffic trends.
You get detailed reporting on your activity which is essential to track effectiveness.
It is always good to know where you should focus your efforts and spend your time, no one need to waste money.
They also have one of the best mobile apps that I’ve used. It allows you to post and view your social streams.
We really can’t say enough about hootsuite so for more information visit hootsuite.com
The last app on our list is actually not an app but rather a suite of apps called SocialFlow.
SocialFlow has three apps that are designed to help professional marketers get the most our of their social media marketing.
The first is Cadence.
Cadence is a publisher app that optimizes content publishing. So it’s sole focus is to analyze the social channel and determine when is the best time to post the content.
The second app in their suite is Forte.
Forte is used on paid or promoted post helping you get the biggest bang for your buck based on trends.
Now they don’t tell us how they come up with these trends, but the ROI that they produce makes them highly effective.
The last app in their suite is Crescendo.
Crescendo allows you to buy ads and pay the lowest rates by monitoring different conversations and actions of fans then placing the ad at the most effective time.
Their apps are not FREE…and many of us would even classify them as pricy.
But if they are effective and can do what they claim they can it is probably worth the money right?
To sign up for a demo, you will have to speak with an agent.
Something worth exploring if you’ve already tried the other apps that are on our list and find yourself needing more.
It is important to think of all of these apps as social channels themselves. Not every social channel is right for every business or company and not every app that is on our list will be right for your business.
We’d suggest that you audition them for yourself and determine which one work best for your own style, your team and your business.
If you have any questions along the way reach out to us through our website or through any of our social media channels, you can find all the links on the Right Hand Side of our home page.